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What Shaped After-Hours Momentum In Entravision (EVC) Stock?

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Entravision Communications Corporation (NYSE: EVC) has witnessed a notable surge in its stock value during after-hours trading on US stock charts, experiencing a 3.75% increase to reach $4.15. This positive momentum follows a 3.09% rise in the regular trading session, concluding at $4.00. The driving force behind this upward movement can be attributed to Entravision’s recent strategic expansion in news coverage.

Entravision (EVC) has launched 38 new weekly newscasts on its television stations that are linked with Univision, which is a noteworthy achievement. In order to serve the significant Latino electorate, this increase resulted in over 300 hours of weekly news coverage distributed among 121 newscasts.

Entravision has an impressive 27 years of experience providing Latinos with reliable local news, and it understands the critical role that local news serves as a lifeline to communities. Entravision has announced an unprecedented degree of news coverage in Spanish ahead of an extraordinary election year.

By doing this, it not only demonstrates its dedication to supporting the Latino community but also gives marketers more chances to reach out to Latinos—a voting group with significant influence—through credible news sources. As part of its recent initiatives, Entravision has introduced early and late weekend newscasts to its Univision stations in Denver, Colorado Springs, Las Vegas, and San Diego.

This expansion has more than doubled the company’s weekend news coverage. Additionally, viewers across Entravision’s 21 Univision markets nationwide can now enjoy a new local morning show, “Despierta al Día.” The company will also continue to deliver the midday local news show, “Al Día a Mediodía,” in all markets, along with weekday early and late evening newscasts.

Notably, all these newscasts are 100% locally produced by Entravision’s news organization, which comprises over 200 professionals, including trusted anchors and reporters. Entravision aims to empower the Latino community by providing knowledge-based content and strongly believes in the continued significance of Spanish-language media as the primary source of information.

Leveraging its unique portfolio, Entravision effectively reaches key demographics, including loyal adult viewers and new and younger consumers, through its broadcast and digital platforms.

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