After hours on Thursday, the shares of Peloton Interactive, Inc. (NASDAQ: PTON) resumed its upward trajectory, climbing 7.50% to $6.59. Peloton’s shares rose 13.394% during the regular session, closing at $6.13. PTON’s shares increased following the company’s announcement of a strategic alliance the previous day.
Peloton (PTON) and TikTok, the top platform for short-form mobile video, have established an exclusive agreement. Peloton joined the collaboration in order to provide the TikTok community with its top-notch training material. In order to foster the next wave of fitness content makers, the two businesses will combine culture and creativity.
This will lead to the creation of a brand-new TikTok fitness hub called #TikTokFitness, where PTON will have a specialized, co-branded hub with exclusive Peloton content. Driven by Peloton. For the first time, PTON will create custom social media content for a partner that is not distributed through Peloton-owned platforms.
Content will be available via the #TikTokFitness hashtag, which is moderated on the Peloton hub. Content will include a selection of live Peloton classes with and without equipment necessary, original Instructor programs, ongoing creative partnerships, Peloton class clips, and celebrity collaborations.
In order to better serve their different audiences, Peloton and TikTok both adapt to the speed of culture. They all agree that people’s attitudes on fitness are ever-evolving. It will be a wonderful experience for PTON to combine the magic of Peloton with TikTok’s already rapidly growing fitness content, reaching new audiences and presenting Peloton in entirely new ways.
With one billion TikTok users worldwide, #TikTokFitness has the potential to significantly inspire and have a good influence on wellbeing-related material in a fresh and innovative way. The curated content hub will be genuinely interwoven with Peloton’s recent Anyone. Anytime. Anywhere. brand development, which will prominently ground the Peloton hub’s appearance and feel. This will reinforce the brand’s dedication to making exercise more accessible.
