The shares of Taylor Morrison Home Corporation (NYSE: TMHC) increased 8.55% to $54.99 during Friday’s after-market session. With a little decrease of 0.10% to close at $50.66, Taylor Morrison’s stock was essentially flat throughout the regular session. Following receiving a significant ranking, TMHC shares took an upward direction.
Taylor Morrison (TMHC) has been named America’s Most Trusted Home Builder by Lifestory Research for the seventh year in a row. The rapidly expanding resort-lifestyle brand of TMHC, Esplanade, also rose to the second rank in the area of America’s Most Trusted Active Adult Builder. Over 58,000 house consumers were polled in the study’s twelfth year by the independent national market research organization Lifestory Research to gauge their opinions and encounters with builders.
Taylor Morrison maintains the highest results in the industry every year by having trust anchored in its business strategy and clients at the forefront, even in the face of the 2024 findings that show consumer trust is heading downward after alterations to interest rates, affordability, and housing availability. Homebuyers today are looking for confidence, and understandably so after a period of rising mortgage rates and a shortage of available homes.
But by getting to know their customers well, building strong relationships early on, and adopting an empathic position, one can weather any market climate. Taylor Morrison’s nine-year streak of being named America’s Most Trusted Home Builder is evidence of the company’s dedication to these principles. Based on annual closings, the top 20 homebuilders in the nation were ranked using the trust score.
Esplanade by Taylor Morrison had a trust index score of 106.4 and Taylor Morrison received a Net Trust Index score of 109.9. This recognition means even more for TMHC at a time when customer suspicion of large companies is growing across all industries and sectors. Taylor Morrison can continue to lead the industry in trust by cultivating real relationships with its consumers at every step of their home-buying process and fostering long-lasting brand loyalty.
