TKO Group Holdings, Inc. (NYSE: TKO) has experienced a notable surge in its stock performance during the current trading session on the US stock charts. At the latest assessment, TKO Group’s stock exhibited a remarkable increase of 14.78%, reaching a trading value of $88.86. This upward trend in TKO stock follows a significant collaborative development.
The revelation of a pioneering and enduring partnership between Netflix (NASDAQ: NFLX) and WWE, part of TKO Group (TKO), caused ripples in the entertainment sphere. This groundbreaking collaboration positions Netflix as the premier global entertainment service provider, ushering in a notable shift in programming. For the first time in its 31-year history, Raw is breaking away from traditional television channels.
Commencing January 2025, Raw will exclusively stream on Netflix in the United States, Canada, the United Kingdom, and Latin America. There are intentions to broaden this reach to encompass more nations and regions. Moreover, as per the terms of this agreement, Netflix stands as the sole platform for all WWE specials and shows outside the United States.
This encompasses various weekly WWE productions such as Raw, SmackDown, and NXT, in addition to marquee events like SummerSlam, Royal Rumble, and WrestleMania, along with premium live spectacles. From 2025 onward, Netflix is slated to become the global hub for WWE’s esteemed documentaries, original series, and upcoming ventures.
This transformative deal signifies the convergence of WWE’s content with Netflix’s unparalleled global reach, securing substantial and predictable financial arrangements for the foreseeable future. By greatly expanding WWE’s viewership and bringing weekly live appointment viewing to Netflix, the agreement radically transforms and strengthens the media environment.
In the short time it has been around, Netflix has developed a strong reputation for narrative. Netflix is a top worldwide entertainment brand that TKO acknowledges, which makes it the perfect long-term home for Raw’s devoted and growing fan base. With a history encompassing 1,600 episodes to date, Raw stands as the most iconic show in sports entertainment, delivering compelling drama, unmatched athleticism, and action consistently throughout its 52-week-per-year broadcast since its debut in 1993.
