In the most recent pre-market session, SOBR Safe, Inc. (NASDAQ: SOBR) shares demonstrated strong upward momentum. The stock jumped by 16.77% to hit $5.71 after closing at $4.89 the day before. Due in significant part to recent corporate measures, such as a reverse stock split, the market has gained more than 20% over the last five sessions.
Stock Split
Recently, SOBRsafe, a pioneer in the field of transdermal alcohol detection technology, initiated a 1-for-10 reverse stock split. The board of the firm adopted the decision, which went into effect on April 4, 2025, in accordance with shareholder permission from the December 9, 2024, annual meeting. Following the separation, trading started with the same ticker symbol, “SOBR,” but a new CUSIP number, 833592 405 instead.
Pioneering Partnership in Alcohol Recovery
In a calculated move that has the potential to completely change the market for alcohol recovery programs, SOBRsafe has partnered with Orbiit, an AI-powered platform that promotes behavioral health and sobriety. In order to provide a thorough, individualized recovery support program, the partnership combines Orbiit’s AI-driven engagement system with SOBRsafe’s wearable alcohol detection technology.
Wearable Tech Meets AI-Driven Intervention
The SOBRsure wristband, already known for its discreet design, continuous alcohol detection, real-time alerts, and GPS tracking, will now be enhanced with 24/7 AI interaction via Orbiit’s platform. This integration aims to offer users a scientifically grounded path to sustained recovery, leveraging principles from behavioral science and affective neuroscience—such as classical conditioning and cognitive reinforcement—to improve outcomes.
Orbiit Recovery Program and Future Integration Plans
The jointly offered Orbiit Recovery Program spans six months and is priced at $3,995. It includes the SOBRsure wearable and full access to Orbiit’s AI-based support system, accessible via both online portals and text messaging. Users can currently track their biometric data through the SOBRsafe mobile app. Plans are underway to allow direct integration of SOBRsure analytics within the Orbiit platform for a more seamless user experience.
This combination of cutting-edge technology and personalized digital support underscores SOBRsafe’s commitment to innovation in health monitoring and recovery management.
