Koninklijke Philips (NYSE: PHG) experienced a notable uptrend during the extended trading session on Friday, registering a 4.35% increase and reaching $23.75. This positive movement countered the earlier 0.83% dip observed in Philips stock during the regular trading hours, ultimately closing at $22.76. The surge in PHG stock was attributed to the introduction of a new product.
Philips (PHG) unveiled its latest addition to the Philips Norelco OneBlade series, known as Philips Norelco OneBlade Intimate. Distinguished as the inaugural tool in the Philips Norelco portfolio that caters to both genders, it is specifically designed to safeguard even the most delicate pubic and armpit skin, ensuring a convenient and comfortable trimming or shaving experience. This meticulously crafted tool addresses the grooming needs of individuals with intimate care requirements.
The development of Philips Norelco OneBlade Intimate is a culmination of years of feedback from both men and women, incorporating insights into their grooming preferences and experiences with existing Philips Norelco OneBlade products. Having sold over 100 million units since its initial launch in 2016, this innovation underscores the brand’s dedication to inclusivity and responsiveness to the growing demand for gender-inclusive grooming products that deliver both effectiveness and affordability.
PHG is witnessing a transformation in personal care practices, challenging outdated gender norms. Consequently, gender neutrality is gaining prominence in the grooming industry. This shift prompted Philips to enhance its portfolio with an innovative product that caters to the grooming needs of everyone, irrespective of the user’s gender.
In addition to these features, the product offers a quick cutter that efficiently trims hair at a remarkable speed of 100x per second, whether used on wet or dry hair. The slimmer handle design, compared to other OneBlade models, enhances maneuverability, enabling the tool to smoothly navigate curves and reach challenging areas with ease. Overall, Philips Norelco OneBlade Intimate incorporates a range of features to ensure optimal ease of use, making it a versatile and user-friendly grooming tool.
