On February 16, Marin Software Inc. (MRIN) announced the integration of its MarinOne platform with TikTok’s Ad Manager. As a result, the stock rebounded and bloomed in the after-hours on Wednesday.
In the prior trading session, the stock remained in the red with a mild loss of 0.91%. MRIN closed the regular session at $3.27 at a volume of 3.21 million shares. The day’s range was $3.18 and $3.34. Following the integration announcement, MRIN stock rallied by 29.66% in the after-hours. Hence, the stock had a value of $4.24 in the after-hours on Wednesday while the session saw a heavy volume of 3.02 million shares.
The cloud-based digital advertising management company, Marin Software Inc. has a market capitalization of $51.12 million. Currently, the company has 15.49 million shares outstanding in the market.
MRIN’s TikTok Integration
With the integration of TikTok’s Ad Manager, TikTok’s ad campaigns can now be optimized through the company’s flagship MarinOne platform. This integration also provides advertisers with better insights and improves their TikTok campaign performance through machine learning and automation.
Moreover, the MarinOne platform combines industry-leading optimization tools and AI bidding with flexible reporting. This results in maximizing the reach and impact of TikTok’s marketing investment of the advertisers.
Therefore, the MainOne platform now supports TikTok for business on a cross-channel ad optimization platform. The advertisers would now be able to run flexible reports within and across campaigns, export the data, and sync campaigns with offline and downstream conversions events. Furthermore, they would also get automated alerts and be able to view TikTok campaigns alongside other paid social channels and search displays, apps, and e-commerce.
LinkedIn Marketing Integration
Previously, on January 12, the company announced adding the ability to manage LinkedIn Marketing Solutions campaigns to MarinOne platform. The integration with LinkedIn Campaign Management and Reporting provides better insights to advertisers along with improving performance.
MRIN’s Financial Summary
In the third quarter of 2021, the company had total net revenues of $6.2 million against $6.8 million in the year-ago period. Thus, marking a decline of 9% YOY.
MRIN had a non-GAAP loss from operations of $3.0 million in Q3 2021, against $2.8 million in Q3 2020.
In addition, the company will be reporting its financial results for the fourth quarter of 2021 on February 24, after the bell. For Q4 2021, the company expects net revenues of $5.6 to $6.1 million with non-GAAP loss of operations between $4.5 and $4.0 million.
