Jeffs’ Brands Ltd (NASDAQ: JFBR) has witnessed a continued rally in its stock price, building on momentum gained in the previous session. During the latest pre-market trading, JFBR shares rose 9.72% to $3.16 on the US stock charts, following a 12.31% increase on the prior day, concluding at $2.92. The surge in valuation comes in the wake of a reverse stock split implemented earlier this week.
Reverse Stock Split Details
On November 20, 2024, Jeffs’ Brands (JFBR) initiated a one-for-thirteen (1-for-13) reverse stock split of its ordinary shares. Following this adjustment, the shares continued trading on the Nasdaq Capital Market under the symbol “JFBR” but reflected the split-adjusted pricing. Additionally, the new CUSIP number for the split-adjusted ordinary shares is M61472136. For its public warrants, the trading symbol “JFBRW” and the corresponding CUSIP are still in use.
On July 17, 2024, the company’s Annual Meeting of Shareholders authorized this reverse stock split. In order to increase shareholder value and satisfy Nasdaq’s listing requirements, the project seeks to match the stock structure with the company’s strategic goals.
Innovative AI Initiative by Fort Products
In parallel with its financial adjustments, Jeffs’ Brands announced a strategic technological venture through its wholly-owned subsidiary, Fort Products Limited. The subsidiary has entered into an agreement with a digital developer to create an AI-powered mobile application focused on pest control solutions. This initiative demonstrates Fort’s commitment to using cutting-edge technology to enhance user experiences and broaden its market reach.
Launched in the first half of 2025, the mobile application will offer personalized treatment suggestions and AI-based pest detection. The app’s multilingual design attempts to improve accessibility and promote expansion in international markets.
Strategic Vision and Market Expansion
This technological leap aligns with Jeffs’ Brands’ overarching strategy of integrating traditional products with advanced digital solutions. Fort Products hopes to increase its presence in the pest control industry and build a smooth environment that supports its e-commerce business by launching an AI-powered platform. The program has the potential to increase market share, foster consumer involvement, and set up the business for sustained expansion.
