During the current trading session, Edgio, Inc. (NASDAQ: EGIO) has observed a notable surge in its share value, experiencing a remarkable increase of 28.23% to reach $8.95 on the US stock indices. This noteworthy development has garnered attention from investors and analysts alike, despite the absence of any significant news accompanying this uptick.
Recently, Edgio (EGIO) announced a significant collaboration with ReachTV, a prominent airport television network, designating the company as its chosen media streaming platform. With over half of ReachTV’s content originating from live events, they were in search of a partner possessing extensive reach, technological prowess, and robust support for live events to seamlessly deliver their diverse range of content.
Edgio’s Uplynk platform and comprehensive managed services offer ReachTV the capability to effectively manage both live and on-demand streaming while augmenting revenue through integrated automated tools and a robust service suite.
With a presence spanning more than 2,500 screens across 90+ airports throughout North America, ReachTV has revolutionized travel media by offering a captivating blend of live sports, original content, and collaborations with top-tier networks and production partners globally.
By selecting EGIO, ReachTV was able to secure high-quality and reliable broadcast and NFL feeds quickly. By capitalizing on its extensive experience in managing live events and its vast network of industry connections, Edgio swiftly assisted ReachTV in implementing industry-standard workflows to seamlessly integrate licensed content onto their network.
Collaborating closely with ReachTV, Edgio facilitated the development of an operational model that redefined Digital Out of Home (DOOH) into a Connected TV (CTV) experience. This transformation empowered ReachTV to navigate the unique content restrictions often encountered in airports and hotels, leveraging Uplynk’s manifest manipulation technology, SmartPlay, to ensure continuous broadcasting while maintaining essential content control.
The amalgamation of Uplynk’s server-side ad insertion (SSAI) capabilities within SmartPlay, along with the seamless integration of various advertising partners, affords ReachTV the flexibility to effectively monetize its content.
