The shares of Inter & Co, Inc. (NASDAQ: INTR) increased 5.02% to close at $5.65 on Tuesday, commencing its upward trend during after-market session. Inter & Co.’s shares dropped 3.24% during the regular session, closing at $5.38. The strategic business initiatives were followed by the after-hours spike in INTR shares.
The company’s progress is reflected in the new brand for Inter&Co (INTR) as the company is launching a new logo three years after its last rebranding. This solidifies its status as a financial Super App and a more intelligent financial option for over thirty million customers in Brazil and the US.
By implementing the new logo, INTR hopes to assist the company’s business plan, which calls for reaching 60 million consumers by 2027 and generating a 30% efficiency rate and 30% return on equity in the process. A new version of the Super App is available for download, and the updates are now live on the Inter&Co official website. Both seem and feel more contemporary for the brand.
By providing a more equitable option, INTR established Brazil’s first digital bank in 2015 and revolutionized how consumers interacted with banks and the financial system. Inter&Co wants to alter how individuals handle money and remove additional barriers. It has discovered that the financial SuperApp is the best way to achieve this objective and bring the key characteristics of INTR.
Inter&Co worked with Polar, one of the top typographic offices in the nation, and Plau, the best Brazilian design firm as determined by the Latin American Design Awards in 2023, to create the brand’s new visual identity. For the first time, the company’s name will be accompanied by a symbol in the new logo, with seven components signifying the seven business verticals.
Inter&Co plans to launch marketing efforts in 2024 with the goal of establishing the financial Super App category in Brazil. The goal is to convey the company’s essential qualities, which include growth, convenience, technology, partnership, and trust.
