The stock price of Innovative Eyewear, Inc. (NASDAQ: LUCY) has increased significantly today. As of the latest market check, shares of LUCY were up a noteworthy 89.43%, trading at $6.27. This increase comes after the business announced a strategic expansion, indicating its goal to increase its market share.
Lucyd Lyte Frames Now Available on Target.com
The smart eyewear collection from Innovative Eyewear, which features products from the company’s main Lucyd brand, is now available for purchase on Target.com. LUCY will have an opportunity to market its innovative goods to millions of prospective US customers. Innovative Eyewear intends to solidify its position as a leader in the wearable tech industry and broaden the accessibility of its smart eyewear.
Innovative Eyewear Entered New Collaborations to Improve the Retail Experience
Apart from its collaboration with Target.com, Innovative Eyewear has teamed up with Geenee Inc., a creator of augmented reality shopping, to create a new range of smart eyewear retail experiences that will debut in Q4 2024. The Lucyd Kiosk, a freestanding LCD display intended to provide an immersive brand experience, will be unveiled as a result of this partnership.
Customers will be able to view all Lucyd frames superimposed on their faces using state-of-the-art virtual try-on (VTO) technology. The kiosk will also feature audio demos and product content through larger-than-life TikTok videos, enhancing the interactive shopping experience.
Enhancements to Virtual Try-On Experiences
To further support its expansion, Innovative Eyewear is enhancing its online shopping experience by launching an improved VTO feature on Lucyd.co. This cutting-edge AR technology will allow customers to virtually try on smart eyewear, providing a unique and personalized shopping journey.
Additionally, the company plans to introduce a new wave of personalized web advertisements that will support VTO, enabling viewers to instantly try on Lucyd eyewear while browsing other websites.
Looking Ahead
Later this year, Innovative Eyewear anticipates that the Lucyd Kiosk will make its retail debut in a few select locations. By Q4 2024, the new virtual try-on experience will be available on Lucyd.co. These initiatives reflect the company’s commitment to providing innovative and engaging solutions for its customers, further solidifying its position in the growing smart eyewear market.
