Alfi Inc. (NASDAQ: ALF) stock gained by 11.97% at last close whereas the ALF stock price declines by 2.60% in the pre-market trading session. Alfi, Inc. offers technologies that help the digital out-of-home advertising business become more transparent and accountable.
ALF stock’ Recent Development
According to new research from Alfi which is an AI enterprise SaaS advertising platform, the Digital Out of Home (DOOH) market is expected to be worth $41.06 billion by the end of 2020. Even so, nearly two-thirds of advertising executives (65%) predict that value will climb to between $50 billion and $55 billion by 2026, with 30% expecting it to be even higher.
According to the survey, 85 percent of advertising executives are concerned about the degree of ethical standards followed by DOOH advertising businesses, with 47 percent saying they are “extremely concerned” about DOOH advertising ethics in terms of cookie use, personal data storage, and facial pictures.
Paul Pereira, CEO, Alfi said,
Because the DOOH advertising industry hasn’t seen a technological revolution in decades, there’s a lot of work to be done to overcome operational and scalability issues with current technologies. Privacy and respect are important aspects that not just the industry, but also the leaders of the pack, should be mindful of.
Furthermore,
Without collecting or keeping personal data or face pictures, Alfi’s next-generation technology can identify behavior. It sets new norms by providing marketers with accurate targeted information collected in non-intrusive methods that comply with GDPR, CCPA, and HIPAA. The notion that Alfi does not acquire any personal identifiers or information makes it a compliance pioneer in the OOH revolution, as both GDPR and CCPA focus on the acquisition and preservation of personal data. Alfi’s unique software uses perceptual information to identify a face and determine the age and gender of the person looking at the screen, before serving material to the first set of advertising depending on their emotions.
