On Thursday, the US stock market witnessed a notable increase in Edgio, Inc. (NASDAQ: EGIO) shares, driven by the declaration of a large network partnership. This encouraging result increased investor confidence and helped EGIO stock conclude the previous trading session at $9.89, up 18.44%.
Edgio formed Strategic Alliance with BT Group
Edgio announced a major advancement in the implementation of its Multicast-Assisted Unicast Delivery (MAUD) technology with the announcement of a strategic agreement with BT Group, as its first partner. The goal of this partnership is to include Edgio’s Content Delivery Network (CDN) into the MAUD system, a state-of-the-art setup intended to improve live streaming video delivery.
In the coming months, the two companies plan to trial the delivery of EE TV content via select set-top boxes within a live network environment. The MAUD technology, introduced by Edgio in December 2023, moves from a proof of concept to a real-world application with this partnership, setting the stage for other CDN providers to adopt similar innovations.
EGIO Meeting the Demands of Modern Content Delivery
As the demand for live content and on-demand services continues to rise, MAUD emerges as a crucial tool for Internet Service Providers (ISPs) like BT Group to manage the increasing traffic loads. The technology employs a ‘multicast’ approach, which combines individual streams into a shared stream, delivering it efficiently to viewers who want to watch live events.
Efficiency and Environmental Benefits
The MAUD-enabled CDN technology brings significant benefits to operators, including cost savings through enhanced content delivery efficiency. By enabling seamless scalability without the need for extensive hardware upgrades, MAUD proves particularly valuable during large-scale events such as the World Cup or the Euros, where millions of concurrent viewers demand high-quality streaming.
Additionally, MAUD reduces energy consumption by using up to 50% less bandwidth during peak events, contributing to a more environmentally sustainable content delivery model.
Edgio Pioneering New Standards in Content Delivery
Edgio’s collaboration with BT Group marks a pioneering step in reducing network congestion and ensuring a consistent, high-quality experience for end-users. As the first CDN to utilize MAUD, Edgio (EGIO) is poised to lead the way in adopting and integrating this innovative technology, offering clients a seamless transition to this advanced content delivery method in diverse market conditions.
