Due to a significant increase in the value of its shares, Salesforce, Inc. (NYSE: CRM) has drawn interest from investors on the US stock market. Over the most recent pre-market session, Salesforce’s shares rose 1.57% to $268.28. The upward trend comes after the previous session’s 1.07% increase, which ended at $264.13.
This upward trend is a result of Robert W. Baird’s recent analyst upgrade, which changed their rating for Salesforce stock from “Neutral” to “Outperform.” Furthermore, the price target was raised from $240 to $300, reaffirming the company’s positive view.
The market’s increased excitement also stems from an announcement of a major cooperation. Amazon announced that Buy with Prime will now be integrated with Salesforce Commerce Cloud, a calculated move that could completely change the way people shop online.
Salesforce businesses can now easily integrate Buy with Prime into their current purchasing experiences, providing a number of additional capabilities to improve consumer engagement. Buy with Prime for Salesforce Commerce Cloud introduces capabilities such as the ability for shoppers to search and filter for Prime-eligible items, streamlining the purchasing process.
Moreover, customers can conveniently buy both Prime-eligible and other items in a single order. The integration aims to help Salesforce merchants connect with new shoppers and boost conversion rates by providing the sought-after benefits of Prime, including fast and free delivery, a secure checkout process, 24/7 live chat support, and hassle-free returns.
This collaboration is set to roll out gradually, starting with an invitation-only phase for select Salesforce merchants. Subsequently, it will become available to all U.S.-based Salesforce Commerce Cloud merchants through the Salesforce AppExchange later in the year.
The Buy with Prime integration empowers merchants to offer a seamless purchasing option within their digital storefronts, providing flexibility and functionality to align with the unique branding of each store.
