Shares of American Rebel Holdings, Inc. (NASDAQ: AREB) are experiencing a remarkable surge in the pre-market session, climbing 24.78% to reach $3.37, as of the latest market check. This notable uptick in AREB stock value follows the strategic reintroduction of a brand by its subsidiary, Champion Safe Company.
Reintroduction of the SAFE GUARD Brand
With the Sport 20 and the BTC 12, two cutting-edge models designed to satisfy the demands of budget-conscious buyers, Champion Safe Company has announced the reintroduction of its SAFE GUARD brand. Champion Safe Company was founded in 1999 and has since established a solid reputation for creating top-notch gun safes made of steel that is created in the United States. The company is dedicated to making high-quality goods.
Dedication to Security and Quality
The products offered by the AREB subsidiary exemplify genuine security, constructed using high-strength American steel in a traditional manner that prioritizes durability. Champion Safes are designed “to a standard and not down to a price,” ensuring they remain among the strongest and most secure options available in the market.
The reintroduction of the SAFE GUARD brand, particularly through the Sport 20 and BTC 12 models, is expected to cater to diverse market segments and drive growth for the company.
Model Highlights: Sport 20 and BTC 12
The SAFE GUARD Sport 20 embodies the legacy of affordable, high-quality protection. This model strikes an ideal balance between strength and reliability, offering exceptional fire protection and security.
With a spacious interior and premium features, the Sport 20 is designed to secure firearms and valuables while ensuring easy access for authorized users, making it suitable for both residential and office environments.
Conversely, the BTC 12 (Bolt-Together Cabinet) provides a secure yet lightweight design, perfect for cost-conscious buyers or individuals seeking a compact storage solution. Its textured granite finish not only enhances its modern aesthetic but also offers robust protection, making it an excellent choice for space-conscious consumers.
The SAFE GUARD Sport 20 and BTC 12 will be available for purchase through authorized retailers in 2025, marking an exciting development for American Rebel Holdings and its subsidiary.