On January 06, Marin Software Inc. (MRIN) announced Amazon DSP integration for expanding Amazon advertising solutions. Consequently, the stock skyrocketed in the after-hours on Thursday.
During the regular session, the stock gained a slight 2.07% at its closing price of $3.45 with 5.41M shares exchanging. Following the announcement, MRIN stock gained a further 33.04% in the after-hours. Hence, the stock was trading at $4.59 apiece at 5.17M shares in the after hours.
The cloud-based digital advertising management solutions provider, Marin Software Inc. was founded in 2006. Currently, its 15.49 million outstanding shares trade at a market capitalization of $52.36 million.
MRIN’s Amazon DSP Integration
On Thursday, the company announced its Amazon Ads’ demand-side platform (DSP) integration. With this integration, brands can effectively manage, measure, and optimize their Amazon Advertising campaign with ease. Multiple types of advertising optimization and solutions would be possible within the MarinOne platform, including Sponsored Products, Sponsored Brands, Sponsored Display to display, video and audio ads.
The Amazon DSP makes huge reach possible to its audience through both its sites and apps and also third-party exchanges. Further, multiple formats are also included for advertisers like display, audio, and streaming TV ads through Fire TV. Hence, the DSP integration will now allow MRIN’s customers to have access to a wide suite of tools for enhancing their campaign portfolio.
Partnership with CitrusAd
On November 10, the company announced its partnership with CitrusAd’s Digital Retail Media Platform. Through this partnership, brands would be able to access CitrusAd’s products suite through MRIN software. Moreover, brands can manage and optimize sponsored products and display ads through Marin with ease now. Subsequently, enhancing e-commerce advertising of the company.
CitrusAd is an ad technology provider in the retail space with a white-label, self-serve e-commerce advertising platform. It was named a Leader in The Forrester WaveTM: Sll-Side Retail Media Solutions, Q3 2021. by Forrester, recently.
MRIN’s Financials
On November 04, the company declared its financial results for the third quarter of 2021.
In the third quarter of 2021, MRIN generated total revenues of $6,2 million, against $6.8 million in the year-ago period. This shows a decrease of 9% year over year.
Furthermore, the non-GAP loss from operations in the third quarter of 2021, was $3.0 million, against $2.8 million in Q3 of 2020.
The company ended the quarter with cash, cash equivalents, and restricted cash of $50.2 million.
