Cinedigm Corp. (NASDAQ: CIDM) stock gains by 4.6% at last close whereas the CIDM stock price declines by 0.4% in the pre-market trading session. Cinedigm has been at the forefront of the entertainment industry’s digital revolution for more than two decades. Cinedigm now entertains hundreds of millions of people across the world.
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BOP (Born out of Passion) Network is a collaborative venture between Cinedigm and Laurieann Gibson, an Emmy Award-nominated filmmaker, producer, author, choreographer, and pop culture pioneer. The collaboration represents the first time a multimedia streaming service has offered a full slate of worldwide dance content. Gibson will supervise BOP as its creator and face, collaborating closely with Cinedigm on all elements of creation, production, marketing, and monetization.
BOP Network is the go-to place for licensed movies, series, musicals, documentaries, and music videos, as well as scripted and non-scripted original content, dance fitness exercises, dance tutorials (led by Gibson, her peers, and other industry leaders), and more.
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Gibson has had an obvious influence on the entertainment business during the previous two decades. Gibson has become an established brand that is synonymous with innovation and devotion, having executed her creative visions for several of the world’s top music artists and cultivating international superstars on hit reality television shows such as So You Think You Can Dance, Making the Band, Dance Moms, and Beyond the Spotlight. Her talent for turning artists into household names, seeing cultural trends, bringing dance communities together, and harnessing the power of dance as a worldwide language inspired her to create BOP.
Chris McGurk, Chairman & CEO of Cinedigm stated,
It’s an honor to work with Laurieann on the launch of BOP. Her career and track record of achievement serves as an encouragement to anybody who is willing to take risks in order to achieve their goals. They look forward to tapping into her passion while helping her build the next superstar in her repertoire by establishing this first-of-its-kind worldwide streaming platform, as she has established so many well-known businesses throughout her career
