Marin Software Inc. (MRIN) stock prices were down by 7.14% as of the market closing on August 19th, 2021. This brought the price per share down to USD$4.81 at the end of the trading day. Today current market fluctuations have seen the stock surge by 15.59%, bringing it up to USD$5.56.
MRIN Stock’s Partnership with Criteo
August 19th, 2021 saw the leading provider of digital marketing software for performance-driven advertisers and agencies announce a collaboration with Criteo. MRIN stock has completed its integration with Criteo’s Commerce Media Platform. The integration will facilitate brands to easily manage and optimize both Criteo Marketing Solution and Retail Media campaigns, from a focal point of the MarinOne platform. The solution ranges from display advertisements on the open web to promoted products on leading retailer websites.
Growing Market Segment
Commerce media has exploded to become one of the most exciting and fastest growing areas of digital marketing. The integration with Criteo is expected to allow MRIN stock to tap into its partners commerce data and intelligence. This will help to further the company’s mission of providing advertisers with seamless access to customers across their customer journey, from the top of the funnel to the point of purchase.
Scope of Partnership
MRIN stock has helped advertisers manage and optimize more than USD$40 billion in digital advertising. This is the result of spending across paid search, social, and eCommerce advertising since 2007. The partnering company will allow Marin customers to access elements of its Commerce Media Platform. With this, consumers can activate and measure their advertising campaigns against the world’s largest set of commerce data. The collaborative partners are keen to help advertisers reach commerce audiences more easily, while increasing visibility on the digital shelf. This is expected to result in increases in product sales.
MRIN Stock’s MarinOne Platform
MRIN stock’s MarinOne platform is a powerful self-serve tool that serve to unify commerce advertising with paid search and paid social campaigns. It does this while simplifying reporting and management of advertising campaigns across channels. Advertisers are helped in identifying opportunities with the use of Automated Insights. This helps deliver growth and improve returns on consumers’ investments.
Future Outlook for MRIN Stock
The company reported its exciting new collaboration with Criteo, which MRIN stock hopes will results in an expanded scope of opportunities. Marin is keen to leverage the resources at its disposal to facilitate growth over the long term. Investors are hopeful that this will translate into significant and sustained increases in shareholder value.
