Sequential Brands Group Inc [SQBG] Rallies after Reebok Deal

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Heelys, a company that deals with wheel technology shoes, and which is part of Sequential Brands Group Inc [NASDAQ:SQBG] has announced that it is having a new collection with Reebok, a popular lifestyle footwear brand. The collaboration involves Heelys adding their wheel technology to ten of Reebok’s signature styles.

Heelys has had several different collabs recently, but it is the first time that it is working with another sneaker brand. Among the styles Reebok presents will include a variety of colours, shapes, and patterns. Heelys will work on these varieties to turn them into skates in the usual manner of working on the weight in relation to the heel.

The collaboration between the two will feature ten styles with a range of sizes. Kids’ sizes will range from 13-8, while adults’ sizes will range from 9-13. These skates will be available as we approach the holiday season making them ideal for gifts for both kids and adults.

Sequential’s Lifestyle Division Senior Vice President, Arta Isovski said that they are looking forward to teaming up with such a popular and timeless brand such as Reebok. Reebok he notes is focussed on the sport while Heelys is born of adventure.

The two coming together will produce a formidable and exciting product that will take on the world. Arta continues to say that they are excited to have this product for both adults and children. Most of the potential adults’ clients have grown with Reebok and Heelys. It is exciting that now they will have to experience both of these brands working together to give them an awesome product. The Reebok and Heelys collab is set to hit the market and will be retailing at about $55 to $60 on Heely’s website and other retail markets around the world.

About Reebok

Reebok International Ltd., is an established leading designer, manufacturer, and distributor of lifestyle and sports footwear, apparel, and equipment. It has its headquarters in Boston, MA, USA. Reebok is committed to producing and distributing sports equipment to meet and fulfil individuals’ potential all over the world. The company has had a long-lasting connection with fitness enthusiasts all over the world.

About Heelys

Heelys is a company that deals with manufacturing skates that allow sports enthusiasts to transition from walking and running, to skating by shifting weight to the heel of the show. It was founded in the year 2000 and has been working towards helping both adults and children express their potential and have fun while skating.

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