Brunswick Company (NYSE: BC), hires veteran John Oenick to boost electrification technology

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Brunswick Company (NYSE: BC), the world’s leader in recreational boating, continues to create strategies to enhance the boat experience by enhancing both its core product range performance and capability and through the Autonomy, Connectivity, Electrification, and Shared Access (ACES) strategy.

In order to advance this policy, in addition to autonomy and connectivity, Brunswick is setting up new leaders with good technical expertise and improving its growth capabilities and investments in electrification technologies and programs.

Brunswick is announcing that the Director of Enterprise Electrification will be John Oenick to support this project.

Following an 18-year career with John Deere, Oenick joins Brunswick where he most recently directed a Powertrain Research Center at the University of Wisconsin focused on the production of hybrid diesel engines by introducing 48- and 700-Volt motor generator units and electrified air intake systems. Prior roles included Power Electronics Director, power inverters production, and Vehicle Electrification Global Manager designing high customer value applications for Agriculture and construction vehicles electrical transmission systems.

Oenick’s journey began in the auto industry where he retained a series of massive accountable roles within General Motors and Chrysler Corporations centered on the development of powertrain, vehicle integration, and optimization of engine control systems for emissions, efficiency or fuel-efficiency. He gained extensive skills in the Marine and Leisure Products Industry at Bombardier after a decade in the auto industry as the Director of Powertrain Production for Sea-Doo Watercraft and Jet Boats.


In January, Brunswick unveiled the all-new Fathom e-Power system during the 2020 Consumer Electronics Show, a first-of-its-kind boat electrification technology that shows the highest-capacity lithium-ion battery pack with an adaptive power management system able to power all the accessory systems of a boat. The system offers a simple and clever way for boaters to embrace all the boat’s features for a longer, smoother, and more eco-friendly day on the water. Presently active on the Sea Ray SLX-R 400e, Fathom has been selected for the CES Breakthrough Award for 2021. The product will soon be used in additional models of boats and propulsion systems.

Brunswick Company (NYSE: BC) stock was up 0.86% to hit $64.73 in the early trading on Tuesday 10 November 2020. The company has 12828 employees on its payroll and a market capitalization of $5.11 billion.


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